In her lecture at ISH 2025, Barbara Busse (Future and You) provides a comprehensive outlook on the future of sustainable bathroom design. Drawing on current research and global developments, she explains how megatrends like neo-ecology, circular economy, individualization, and AI will reshape the sanitary industry. Through concrete scenarios, she presents new approaches to design, material use, business models, and evolving user expectations. The focus lies on retrofit solutions, circular systems, data-based health applications, and transformed consumption patterns. A wake-up call for the industry to boldly seize new opportunities.
Barbara Busse...
...is a futures and trend researcher and founder of the strategy consultancy Future and You. With professional experience spanning Sydney, London, Santiago de Chile, and Ostwestfalen-Lippe, she combines global insight with practical expertise in design and market strategy. Her work focuses on sustainable innovation, material consulting, and the development of future-ready product and service concepts. She advises companies at the intersection of design, technology, and society and is a regular speaker at international conferences on future topics in architecture and industry.
This lecture was supported by VDS - Vereinigung Deutsche Sanitärwirtschaft e.V.
