At the CEO Talk at ISH 2025, Dennis Jäger (SBZ) and Sven Ullrich from Ideal Standard discussed the merger of Villeroy & Boch and Ideal Standard. Following the merger, both brands will remain independent while leveraging synergies in innovation, production, and distribution. While Villeroy & Boch is known for design and a sense of well-being, Ideal Standard specializes in architecture and smart solutions. Sustainability is a key priority, with a goal of achieving CO₂ neutrality by 2045. The brands aim to expand further in Germany and provide targeted support for craftsmen. The ultimate goal is to become the leading provider of high-quality bathroom solutions.
Sven Ullrich...
...Executive Vice President of Marketing/R&D/Product Management Bath & Wellness at Villeroy & Boch, brings extensive experience from leadership roles at L'Oréal, Henkel, and Dornbracht. As CMO of Fissler, he successfully led the company’s strategic realignment.
