In this conversation with Dennis Jäger at ISH 2025, Marc Viardot, Corporate Marketing & Design Director at Roca Group, provides insights into the strategic direction of the Roca and Laufen brands. He discusses new product lines, the growing importance of digital systems in the bathroom, the concept of design as systems thinking, and pioneering technologies like the first fully electric tunnel kiln for CO2-free ceramic production. Other topics include the challenges of urban densification, the potential of modular prefabrication, safety solutions for aging populations, and global responsibility for water and hygiene standards. The message is clear: sustainability, design, and technology must go hand in hand.
Marc Viardot...
...is Corporate Marketing & Design Director at Roca Group, a global leader in bathroom solutions. He oversees the international brand and design strategy for both Roca and Laufen. Viardot advocates for an integrated approach where sustainable innovation, design culture, and digitalization come together to redefine the bathroom as a living space. With years of experience in strategic brand management and product development, he helps drive the industry toward greater responsibility and long-term viability.
This talk was supported by VDS - Vereinigung Deutsche Sanitärwirtschaft e.V.
