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CEO-Talk with Roberto Martinez, Kaldewei

26 Mar 2025

Kaldewei CEO Roberto Martinez shows how bathroom products are becoming more sustainable through long-lasting quality, recycled materials and innovative technologies - and why luxury remains central to this.

Roberto Martinez from Kaldewei explains in his CEO Talk at ISH how the company combines luxury with sustainability through the concept of "Luxstainability". This approach integrates premium design, lasting quality, and excellent usability with active climate protection and resource conservation. Key elements include CO₂-reduced and CO₂-neutral steel, alongside a consistent application of the cradle-to-cradle principle, ensuring products are fully recyclable. Martinez emphasizes that sustainable design, quality, and comfort are core customer requirements and will continue to significantly shape the bathroom industry in the future.

...has been a member of the management team at the family-run company Kaldewei since 2017 and has been working in the interior & architecture sector worldwide for over 25 years. In the CEO Talk with Dennis Jäger (SBZ), Martinez talks about the Luxstainability concept, “green steel”, the hotel sector and the circular economy, among other things.

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