In traditional German construction processes, projects are carried out in sequential steps: initial needs are assessed, followed by detailed planning, contractor selection based on price, and eventual handover of the completed facility. However, each party involved—whether clients, planners, or contractors—focuses on their own tasks, often neglecting the broader goal of aligning the outcome with user requirements. This fragmented approach frequently results in users needing to make significant adjustments after project completion.
The talk explores how cleanroom projects can be structured differently, putting user needs at the center from the very start. It examines strategies to create alignment among all stakeholders—users, clients, planners, and contractors—to ensure the project delivers optimal results for everyone involved. Practical solutions are shared to reimagine project execution and achieve cleanroom facilities that meet user expectations from day one.
Friedrich Seeger-von Klitzing…
…is highly accomplished in brewing technology, process engineering, and large-scale project management, with over 25 years of experience. After completing an apprenticeship as a brewer and maltster, he earned a degree in Food Technology with a focus on brewing, combining technical expertise with strong leadership abilities.
Friedrich has led major projects, including the €400 million IPD (Integrated Project Delivery) food production facility for REWE Group as deputy project manager and the €300 million construction of the Paulaner brewery. At Paulaner, he held senior roles such as Director of Corporate Development and Logistics and Managing Director, where he introduced Lean Management, optimized automated transport systems, and spearheaded organizational change using the Kotter method.
His expertise also includes IPD coaching, formulating BIM requirements, and ensuring operational readiness for complex projects, such as the transformation of the Klett-Areal and the Paul-Ehrlich-Institute. Friedrich’s combination of technical mastery and strategic vision positions him as a driving force behind innovation and efficiency in large-scale initiatives.
